People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion… — Frank Luntz Copy Share Image
The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad… — Frank Luntz Copy Share Image
The most successful people in American life are those that have had horrific failures and have come back, done it again and… — Frank Luntz Copy Share Image
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it… — Frank Luntz Copy Share Image
This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and… — Frank Luntz Copy Share Image
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the… — Frank Luntz Copy Share Image
How I say it has as much of an impact on what people think of me as what I say. — Frank Luntz Copy Share Image
It's something that people who read my materials have asked me in the past. If you don't have principles - the last… — Frank Luntz Copy Share Image
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain,… — Frank Luntz Copy Share Image
To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad… — Frank Luntz Copy Share Image
I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you… — Frank Luntz Copy Share Image
Some people call it global warming; some people call it climate change. What is the difference? — Frank Luntz Copy Share Image
When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they… — Frank Luntz Copy Share Image
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed.… — Frank Luntz Copy Share Image
What the people now respond - and the goal of those ads is to merely get the name of the medication into… — Frank Luntz Copy Share Image
The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as… — Frank Luntz Copy Share Image
There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and… — Frank Luntz Copy Share Image
The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to… — Frank Luntz Copy Share Image
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can… — Frank Luntz Copy Share Image
I would not have used the phrase "I'm selling you" because even though that's exactly what you're doing, when you tell people… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share Image
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share Image
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share Image
Traditional market researchers are cold and calculating and scientific. — Frank Luntz Copy Share Image
![“This book [ "Win"] is based on the interviews with…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/68b/frank-luntz-4874_attributes_this-book-win-is-based-on-the-interviews_883871.jpg)
![“The adjectives that are in the book ["Win"] - passion,…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.jpg)
![“The Tucson speech [of Barack Obama] was brilliant, and I'm…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/f7e/frank-luntz-4874_angry_the-tucson-speech-of-barack-obama-was-br_2526165.jpg)
![“There are about 50 or 60 recommendations [in "Win"] for…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
