How I say it has as much of an impact on what people think of me as what I say. — Frank Luntz Copy Share Image
Some people call it global warming; some people call it climate change. What is the difference? — Frank Luntz Copy Share Image
The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad… — Frank Luntz Copy Share Image
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed.… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe… — Frank Luntz Copy Share Image
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain,… — Frank Luntz Copy Share Image
It's something that people who read my materials have asked me in the past. If you don't have principles - the last… — Frank Luntz Copy Share Image
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the… — Frank Luntz Copy Share Image
When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they… — Frank Luntz Copy Share Image
What the people now respond - and the goal of those ads is to merely get the name of the medication into… — Frank Luntz Copy Share Image
The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to… — Frank Luntz Copy Share Image
This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and… — Frank Luntz Copy Share Image
The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as… — Frank Luntz Copy Share Image
To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad… — Frank Luntz Copy Share Image
I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you… — Frank Luntz Copy Share Image
There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and… — Frank Luntz Copy Share Image
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion… — Frank Luntz Copy Share Image
The most successful people in American life are those that have had horrific failures and have come back, done it again and… — Frank Luntz Copy Share Image
I would not have used the phrase "I'm selling you" because even though that's exactly what you're doing, when you tell people… — Frank Luntz Copy Share Image
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share Image
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share Image
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share Image
Traditional market researchers are cold and calculating and scientific. — Frank Luntz Copy Share Image
![“It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/424/frank-luntz-4874_accuracy_it-s-something-that-people-who-read-my-m_1345226.jpg)
![“The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to give credit. Part of being successful is to give credit to people who you may not disagree with when they do well.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/f7e/frank-luntz-4874_angry_the-tucson-speech-of-barack-obama-was-br_2526165.jpg)
![“This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/68b/frank-luntz-4874_attributes_this-book-win-is-based-on-the-interviews_883871.jpg)
![“The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.jpg)
![“To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad as hell and I'm not going to take it anymore.' It's us (the people) versus them (the politicians), and it doesn't matter what primary color you wear [...] I was…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/5ca/frank-luntz-4874_accepting_to-americans-washington-is-a-giant-cessp_1625863.jpg)
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
