Argument Quote by Frank Luntz
“People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.”
About This Quote
Source Speech: Public Relations Seminar, 2010
Effective communication hinges on clear, compelling language and solid principles, not just product quality.
In simple terms: Good language and principles are essential for success.
Key Takeaway
Prioritize clear messaging.
Themes
communication
influence
principles
Mood
motivational
strategic
Type
inspirational
practical
When to use this quote
- marketing pitches
- political speeches
- debate preparation
- team leadership
Key Concepts
rhetoric
branding
persuasion
Questions to Reflect On
- How can you improve your messaging?
- What principles guide your communication?
A Different Perspective
Great products can fail without persuasive language.
![“While [Frank H.] Young added, 'In a good modern layout the principles of all good layout still prevail . . . cohesion, legibility, movement, emphasis, simplicity, and continuity.” quote by Steven Heller](https://sms4smile.com/quotes/img-quotes/0ab/steven-heller-45770_composition_while-frank-h-young-added-in-a-good-mode_342499.jpg)
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
