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American Quote by Frank Luntz

“We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.” quote by Frank Luntz
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“We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.”

Frank Luntz

About This Quote

Source Interview: Media Commentary, 2012

People tend to notice only information that confirms their preexisting beliefs, ignoring contradictory evidence.

In simple terms: Selective hearing and memory bias.

Key Takeaway

Challenge your assumptions actively.

Themes

cognition bias communication

Mood

reflective critical

Type

observational analytical

When to use this quote

  • political debate
  • personal relationships
  • news consumption
  • marketing strategies

Key Concepts

Confirmation bias selective perception

Questions to Reflect On

  • How do you verify information that conflicts with your views?
  • What steps can you take to broaden your listening?
A Different Perspective

Bias can be reinforced by echo chambers, limiting growth.

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