There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had… — Frank Luntz Copy Share Image
This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and… — Frank Luntz Copy Share Image
Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for… — Frank Luntz Copy Share Image
When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language… — Frank Luntz Copy Share Image
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the… — Frank Luntz Copy Share Image
It's something that people who read my materials have asked me in the past. If you don't have principles - the last… — Frank Luntz Copy Share Image
[Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over… — Frank Luntz Copy Share Image
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to… — Frank Luntz Copy Share Image
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican… — Frank Luntz Copy Share Image
The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as… — Frank Luntz Copy Share Image
There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and… — Frank Luntz Copy Share Image
It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how… — Frank Luntz Copy Share Image
There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the… — Frank Luntz Copy Share Image
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share Image
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share Image
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share Image
Traditional market researchers are cold and calculating and scientific. — Frank Luntz Copy Share Image
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![“This book [ "Win"] is based on the interviews with…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/68b/frank-luntz-4874_attributes_this-book-win-is-based-on-the-interviews_883871.jpg)
![“[Barack] Obama has a grasp of language and the presentation…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/692/frank-luntz-4874_administration_barack-obama-has-a-grasp-of-language-and_1481857.jpg)
![“The adjectives that are in the book ["Win"] - passion,…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.jpg)
