I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to… — Frank Luntz Copy Share Image
When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language… — Frank Luntz Copy Share Image
Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for… — Frank Luntz Copy Share Image
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican… — Frank Luntz Copy Share Image
[Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over… — Frank Luntz Copy Share Image
It's something that people who read my materials have asked me in the past. If you don't have principles - the last… — Frank Luntz Copy Share Image
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the… — Frank Luntz Copy Share Image
This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and… — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had… — Frank Luntz Copy Share Image
It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how… — Frank Luntz Copy Share Image
The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as… — Frank Luntz Copy Share Image
There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the… — Frank Luntz Copy Share Image
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can… — Frank Luntz Copy Share Image
There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share Image
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share Image
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share Image
Traditional market researchers are cold and calculating and scientific. — Frank Luntz Copy Share Image
![“[Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over the race issue. He did this early on in his administration, when the country was polarized. That was unprecedented.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/692/frank-luntz-4874_administration_barack-obama-has-a-grasp-of-language-and_1481857.jpg)
![“It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/424/frank-luntz-4874_accuracy_it-s-something-that-people-who-read-my-m_1345226.jpg)
![“This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/68b/frank-luntz-4874_attributes_this-book-win-is-based-on-the-interviews_883871.jpg)
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
![“The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.jpg)
