The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad… — Frank Luntz Copy Share Image
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain,… — Frank Luntz Copy Share Image
I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you… — Frank Luntz Copy Share Image
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican… — Frank Luntz Copy Share Image
The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to… — Frank Luntz Copy Share Image
If you're fighting against a minimum wage increase, you're fighting an uphill battle, because most Americans, even most Republicans, are okay with… — Frank Luntz Copy Share Image
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined… — Frank Luntz Copy Share Image
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share Image
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share Image
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share Image
Traditional market researchers are cold and calculating and scientific. — Frank Luntz Copy Share Image
![“The Tucson speech [of Barack Obama] was brilliant, and I'm…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/f7e/frank-luntz-4874_angry_the-tucson-speech-of-barack-obama-was-br_2526165.jpg)
![“There are about 50 or 60 recommendations [in "Win"] for…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
