Bags Quote by Frank Luntz
“I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.”
About This Quote
Source Speech: Business Communication Forum, 2015
Leaders often rely on communication experts, yet CEOs may lack basic speaking skills and disregard its importance.
In simple terms: CEOs may ignore communication despite its value.
Key Takeaway
Prioritize clear communication at all levels.
Themes
leadership
communication
corporate culture
Mood
critical
reflective
Type
advice
observational
When to use this quote
- board meetings
- press conferences
- internal memos
- public relations
- crisis management
Key Concepts
ego
communication theory
organizational behavior
Questions to Reflect On
- How can CEOs improve their communication without formal training?
- What incentives encourage leaders to value communication?
A Different Perspective
Effective communication requires both skill and willingness to engage.
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
