I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion… — Frank Luntz Copy Share Image
"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say… — Frank Luntz Copy Share Image
The way you communicate an idea is different than the way you communicate a product. — Frank Luntz Copy Share Image
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service,… — Frank Luntz Copy Share Image
By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a… — Frank Luntz Copy Share Image
My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize… — Frank Luntz Copy Share Image
That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's… — Frank Luntz Copy Share Image
We are so divided, and we recognize that we're divided, that we're looking for ways to come together. — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share Image
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share Image
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share Image
Traditional market researchers are cold and calculating and scientific. — Frank Luntz Copy Share Image
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
