Communicate Quote by Frank Luntz
“The way you communicate an idea is different than the way you communicate a product.”
About This Quote
Distinguishes between conveying ideas and marketing products, implying different communication strategies.
In simple terms: Idea communication differs from product marketing.
Key Takeaway
Adapt messaging to context.
Themes
communication
marketing
persuasion
Mood
analytical
practical
Type
instructional
advisory
When to use this quote
- business presentations
- public speaking
- advertising
- educational lectures
Key Concepts
rhetoric
branding
Questions to Reflect On
- What techniques work best for each?
- How can you shift between the two styles?
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
