Asks Quote by Frank Luntz

“"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.”

Frank Luntz

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Ask A Question Asks Cases Communicate Most powerful Persuasive Powerful Sides Statements Truth Seeking Way

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We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…

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I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…

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Most voters would rather have their purse or wallet stolen than be audited by the IRS.

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When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…

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The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…

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Traditional market researchers are cold and calculating and scientific.

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