Barack Quote by Frank Luntz
“I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you - the whole playbook is in this book. If you're a Republican, and you're frustrated because Barack Obama is a great communicator, the playbook is in this book. And if you're a corporation who wants to satisfy his - their employees, how to do it is in this book. And finally, if you're an employee and you want to get a raise, whether at NPR or anyplace else, it's in this book.”
About This Quote
Source Book: The Playbook, 2010
The author claims the book offers strategies useful to all political sides, corporations, and employees seeking advancement.
In simple terms: The book is presented as a universal guide for influence and success.
Key Takeaway
Use the book’s tactics to improve persuasion across contexts.
Themes
politics
business
career
communication
Mood
cautious
analytical
Type
practical
strategic
When to use this quote
- campaign planning
- corporate training
- salary negotiations
Key Concepts
influence
messaging
strategic persuasion
Questions to Reflect On
- How can you adapt generic tactics to specific situations?
- What ethical limits exist for persuasive strategies?
A Different Perspective
The advice may oversimplify complex political and corporate dynamics.
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![“It cannot be an American fight. And I think what the president [Barack Obama] has consistently said - which I agree with - is that we will support those who take the fight to ISIS. That is why we have troops in Iraq that are helping to train and build back up the Iraqi military, why we have…” quote by Hillary Clinton](https://sms4smile.com/quotes/img-quotes/f1e/hillary-clinton-51_agree_it-cannot-be-an-american-fight-and-i-thi_19737.jpg)
![“It wasn't [Barack] Obama per se; it was the feeling on the ground; it was seeing an old black woman in a wheelchair being wheeled by her son waving a big American flag, and then seeing a guy with his baby in his arms saying, "I didn't want her to miss tonight! I wanted to be able to tell her!" And…” quote by Bill Ayers](https://sms4smile.com/quotes/img-quotes/806/bill-ayers-1848_able_it-wasn-t-barack-obama-per-se-it-was-the_20409.jpg)
