Amount Quote by Frank Luntz
“There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.”
About This Quote
Source Interview: Media strategy discussion, 2012
Law firms invest heavily in persuasive language to sway juries toward desired outcomes.
In simple terms: Language can influence legal judgments.
Key Takeaway
Craft precise, compelling arguments.
Themes
law
persuasion
media
Mood
critical
cautious
Type
ethical
strategic
When to use this quote
- court cases
- advertising campaigns
- public relations
Key Concepts
rhetoric
juror psychology
Questions to Reflect On
- What ethical lines are crossed in legal persuasion?
- How can juries guard against manipulative language?
A Different Perspective
Overreliance on language may obscure truth.
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