Am Quote by Frank Luntz
“There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.”
About This Quote
Source Interview: Political Consulting, 2010
Clients often dictate messaging, compromising independent analysis and truth.
In simple terms: Pressure from clients can bias political polling.
Key Takeaway
Prioritize objectivity over client demands.
Themes
ethics
politics
integrity
Mood
cautious
critical
Type
advisory
ethical
When to use this quote
- campaign strategy
- media analysis
- public opinion research
Key Concepts
bias
client pressure
independence
Questions to Reflect On
- How can pollsters safeguard impartiality?
- What safeguards can firms implement?
A Different Perspective
Independence may be hard to maintain in lucrative contracts.
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
