Deeper Quote by Frank Luntz
“Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.”
About This Quote
Source Speech: Public Relations Seminar, 2005
Emotions dominate human experience; rational thought plays a smaller role, and influencing feelings is more powerful than changing ideas.
In simple terms: Feelings outweigh thoughts.
Key Takeaway
Focus on emotional connection.
Themes
communication
psychology
influence
Mood
empathetic
strategic
Type
motivational
pragmatic
When to use this quote
- marketing campaigns
- political speeches
- personal relationships
- leadership coaching
Key Concepts
emotional intelligence
persuasion
cognitive bias
Questions to Reflect On
- How can you ethically engage emotions?
- When is rational argument more effective?
A Different Perspective
Changing deep emotions is slower and may encounter resistance.
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
