This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and… — Frank Luntz Copy Share Image
Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very… — Frank Luntz Copy Share Image
It's something that people who read my materials have asked me in the past. If you don't have principles - the last… — Frank Luntz Copy Share Image
I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you… — Frank Luntz Copy Share Image
The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as… — Frank Luntz Copy Share Image
I do a lot of work in travel and tourism, and I think this story is in the book. This woman is… — Frank Luntz Copy Share Image
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. — Frank Luntz Copy Share Image
There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be… — Frank Luntz Copy Share Image
With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their… — Frank Luntz Copy Share Image
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and… — Frank Luntz Copy Share Image
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication… — Frank Luntz Copy Share Image
"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to… — Frank Luntz Copy Share Image
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard… — Frank Luntz Copy Share Image
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs… — Frank Luntz Copy Share Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS. — Frank Luntz Copy Share Image
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there… — Frank Luntz Copy Share Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than… — Frank Luntz Copy Share Image
Traditional market researchers are cold and calculating and scientific. — Frank Luntz Copy Share Image
![“This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/68b/frank-luntz-4874_attributes_this-book-win-is-based-on-the-interviews_883871.jpg)
![“It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even…” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/424/frank-luntz-4874_accuracy_it-s-something-that-people-who-read-my-m_1345226.jpg)
![“The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.jpg)
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
