Advertising Quote by Frank Luntz
“The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.”
About This Quote
Source Speech: Advertising conference, 2015
Advocates that effective business communication should evoke smiles, thought, and contemplation
In simple terms: Good ads make people feel, think, and reflect
Key Takeaway
Create emotionally and intellectually engaging messages
Themes
marketing
psychology
creativity
Mood
enthusiastic
thoughtful
Type
practical
inspirational
When to use this quote
- advertising campaigns
- brand strategy sessions
- product launches
Key Concepts
emotional design
cognitive engagement
storytelling
Questions to Reflect On
- How can brands stay memorable yet thoughtful?
- What balance of emotion and logic works best?
A Different Perspective
May be hard to balance humor with depth
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
