Marketing Quote by John McKinley

A brand is simply trust.

— Steve Jobs

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

To build and sustain brands people love and trust, one must focus-not only on today but also on tomorrow. It's not easy...but balancing the…

— Irene Rosenfeld

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could…

— Howard Schultz

Making promises and keeping them is a great way to build a brand.

— Seth Godin

“We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart…

— David McRaney

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It…

— David F. D'Alessandro

When you look at a strong brand, you see a promise.

— Jim Mullen