Shoppers Movement Quote by Herb Sorensen

“Shoppers are used to coming in through a right entrance and making a counterclockwise sweep through the store—and they are somewhat resistant to changing…

— Herb Sorensen

“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…

— Herb Sorensen

“Most supermarkets are designed for shoppers who are stocking up their pantries, but most shoppers walk out of the store with only a few…

— Herb Sorensen

“While the main store is located in the center aisles (with the exception of produce, dairy, and meats), the promotional store is on the…

— Herb Sorensen

“In observing the behavior of thousands of shoppers, letting shoppers group themselves according to behavior, we have identified three primary types of shoppers, as…

— Herb Sorensen

“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…

— Herb Sorensen

“A strategy for where and when and how to interact with shoppers becomes crucial. And a solid strategy rests on solid theory tested with…

— Herb Sorensen

“As aisles become more crowded (higher aisleness), the time it takes for shoppers to spend a dollar increases. As we have noted, the faster…

— Herb Sorensen

“What have you learned about shopping momentum? Fader: The idea here is that as more purchases are made, everything in the store becomes more…

— Herb Sorensen

“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…

— Herb Sorensen

“5. Open space attracts! Shoppers compete with products for space in the store. Good retailers might be oblivious to this competition, and freely tip…

— Herb Sorensen

“even if shopping trips are not planned, most consumers will shop in a habitual fashion. They will predominantly follow a regular route through the…

— Greg Thain