Customer Quote by Herb Sorensen
““As aisles become more crowded (higher aisleness), the time it takes for shoppers to spend a dollar increases. As we have noted, the faster customers spend money, the higher the overall store sales. Aisleness is a significant factor to consider in thinking about store navigation.””
About This Quote
Higher aisleness, meaning more crowded aisles, leads shoppers to spend more time per dollar, boosting overall sales.
In simple terms: Crowded aisles make shoppers spend more time and money.
Key Takeaway
Design store layout to balance traffic and sales.
Themes
retail
consumer behavior
store design
Mood
analytical
strategic
Type
business
practical
When to use this quote
- grocery stores
- shopping malls
- e‑commerce site navigation
- event venues
- airport terminals
Key Concepts
aisle density
spending patterns
Questions to Reflect On
- How can you optimize aisle width for flow?
- What trade‑offs exist between density and experience?
A Different Perspective
Too much crowding can cause frustration and reduce satisfaction.
