Film Quote by John Waters
“'Serial Mom' tested really well when we finally got with the right audience. But they would go to some shopping mall in a deep, deep suburban L.A. neighborhood where they knew people would hate, and they just wanted to spend money to prove that people wouldn't like it. The movie was not a success when it came out.”
About This Quote
The film succeeded only with a niche audience that relished its shock value, but broader viewers rejected it, leading to commercial failure.
In simple terms: Niche appeal vs. mainstream rejection
Key Takeaway
Targeted marketing can backfire if broader tastes differ
Themes
culture clash
audience segmentation
marketing strategy
film reception
subcultural identity
Mood
ironic
cynical
reflective
Type
observation
analysis
When to use this quote
- film festivals
- cult movie screenings
- marketing focus groups
- suburban theater releases
- online fan communities
Key Concepts
target audience
shock value
box office performance
Practical Applications
- designing niche marketing campaigns
- predicting box office outcomes
Questions to Reflect On
- How can creators balance artistic intent with commercial viability?
- What indicators predict a film's cult status?
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