Aisles Quote by Herb Sorensen
““While the main store is located in the center aisles (with the exception of produce, dairy, and meats), the promotional store is on the perimeter, around the entry and the checkout stands or in special displays such as shippers and pallets.””
About This Quote
Source Interview: Retail Design Strategies, 2018
He describes a store layout where promotional items are placed at high‑traffic points to attract attention, while the main inventory stays central.
In simple terms: Promotions are positioned at entrances and checkout areas.
Key Takeaway
Use store layout to boost sales.
Themes
marketing
store design
consumer behavior
Mood
analytical
practical
Type
business
marketing
When to use this quote
- retail planning
- store layout
- product placement
- shopping experience
Key Concepts
visual merchandising
traffic flow
Questions to Reflect On
- How does placement affect buying decisions?
- What balance works best for visibility?
A Different Perspective
May cause clutter or distract from core products.
