Marketing Quote by Herb Sorensen

“The common approach for manufacturers to the art of segmentation is to slice and dice a large target market into subgroups of homogeneous consumer…

— Greg Thain

“Using flawed segmentation schemes, they often introduce products that customers don’t want, because they aim at a target that is irrelevant to what customers…

— Clayton M. Christensen

“To get the most benefit from a segmentation strategy, marketers must focus on why consumers buy, not what they buy or who they are.…

— Greg Thain

“Segmentation is really about meeting some needs very strongly, even at the expense of others, which a retailer cannot afford to do. For example,…

— Greg Thain

“capabilities to find trends and to understand and segment audiences based on user attributes, media consumption habits, and more. Many large corporations with complex…

— Chuck Hemann

“Segmentation: Retailers cannot segment consumers to the degree that manufacturers do and, as a consequence, must favour broader rather than pointed positionings.”

— Greg Thain

Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and,…

— Parker Conrad

“Instead, by creating associations that exist out in the broader culture—not just in our own heads, but in the heads of third parties—ads turn…

— Kevin Simler

“The key to successful advertising is to find a method of conveying your information to as many people as possible while keeping your advertising…

— Sergio Vergara

In our perform agenda, segmentation is one of our key strategic priorities. Segmentation is about deploying the right go-to-market channel to the right customers…

— Alain Dehaze

Market segmentation s a natural result of the vast differences among people

— Anonymous

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves -…

— Jaron Lanier