Lists Quote by Parker Conrad

“A well-planned category will satisfy the largest proportion of shoppers, actualise every potential sale and prompt unplanned purchases. Profits will be affected by the…

— Greg Thain

“The common approach for manufacturers to the art of segmentation is to slice and dice a large target market into subgroups of homogeneous consumer…

— Greg Thain

“They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an…

— Harvard Business School Press

“in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may be targeted…

— Herb Sorensen

“Within the category, what is the optimal combination of brands and formats to cover the maximum buying intentions, and what is the optimal price…

— Greg Thain

“The ideal category offers alternatives in all major segments, covers a range of price points and optimises impulse buying. Since retailers focus on categories,…

— Greg Thain

“To get the most benefit from a segmentation strategy, marketers must focus on why consumers buy, not what they buy or who they are.…

— Greg Thain

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.

— Clayton Christensen

“In other words, the best marketing decision you can make is to have a product or business that fulfills a real and compelling need…

— Portfolio

“Retailers have much broader target markets than do brands, and need to appeal to all target groups to achieve volume.”

— Greg Thain

Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.

— Seth Godin

“A manufacturer taking a category-based view understands the role of the category within different chains and store formats, as different retailers have different category…

— Greg Thain