Business Quote by Harvard Business School Press

““They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an independent player. It also starts to compete with Sales for funding.””

Harvard Business School Press

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“The use of “war games” is a powerful antidote to the lack of thinking about competitors’ reactions to proposed moves. 11.”

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“If thinking is an intellectual response to a problem, then the absence of a problem leads to the absence of thinking.”

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“Business-unit managers should remain involved in corporate-level strategy planning that affects their units. But a focus on issues rather than business units better aligns…

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“More than anything else, this disconnect—between the way planning works and the way decision making happens—explains the frustration, if not outright antipathy, most executives…

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“Uhlaner put in place a Growth and Performance Planning Process that starts with agreement by Ballmer’s leadership team on a set of strategic themes—major…

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“Stockdale Paradox This finding is named after Admiral James Stockdale, winner of the Medal of Honor, who survived seven years in a Vietcong POW…

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“Management must think of itself not as producing products but as providing customer-creating value satisfactions. It must push this idea (and everything it means…

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“Worried that you’re not a born leader? That you lack charisma, the right talents, or some other secret ingredient? No need: leadership isn’t about…

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“Is that not what consumer research is for—to find out before the fact what is going to happen? The answer is that Detroit never…

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“By embracing decision-focused planning, companies will almost certainly find that the quantity and quality of their decisions will improve.”

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“they’ve also changed the nature of top management’s discussions about strategy—from “review and approve” to “debate and decide,”

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