Quote by Harvard Business School Press

“Great marketers see potential customers as real people. They create campaigns that appeal to their, wants, needs and desires.”

— Stacey Kehoe

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion,…

— Mark McKinnon

“The functional, emotional, and social dimensions of the jobs that customers need to get done constitute the circumstances in which they buy. In other…

— Clayton M. Christensen

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these…

— Clayton Christensen

“In other words, the best marketing decision you can make is to have a product or business that fulfills a real and compelling need…

— Portfolio

“You have to be firm, persistent, passionate, and driven by the idea and have a strong desire to bring your product to the market”

— Sunday Adelaja

The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset.

— Primo Angeli

“a clear description of users — their desires, emotions, the context with which they use the product — is paramount to building the right solution.”

— Nir Eyal

“To have your brand ingrained in the hearts of clients & customers requires empathy – humanize your brand.”

— Bernard Kelvin Clive

“Companies are confusing emotion-driven marketing campaigns which still focus on the products and services, with authentic missions which inspire people with a higher purpose…

— Simon Robinson

“The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and…

— Ryan Holiday

“How can we walk away from requirements that we know to be true to pursue something that we think will help?” It turns out…

— Ben Horowitz