Brand Quote by Mark McKinnon

A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience.…

— Scott Bedbury

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support…

— Martin Lindstrom

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a…

— Bernard Kelvin Clive

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

— Muhtar Kent

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our…

— Seth

“Companies are confusing emotion-driven marketing campaigns which still focus on the products and services, with authentic missions which inspire people with a higher purpose…

— Simon Robinson

When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values,…

— Charles Duhigg

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for…

— Jim Mullen

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

— Muhtar Kent