Athlete Quote by Robert J. Shiller
“Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.”
About This Quote
Source Speech: Economic Commentary, Robert J. Shiller, 2019
People are more inclined to purchase when trusted or admired figures endorse a product.
In simple terms: Respectable endorsements boost buying.
Key Takeaway
Leverage credible endorsers.
Themes
marketing
trust
influence
Mood
persuasive
strategic
Type
advertising
business
When to use this quote
- advertising campaigns
- product launches
- brand partnerships
Key Concepts
social proof
celebrity endorsement
Questions to Reflect On
- Which endorsers resonate with your target market?
- How can you verify authenticity?
A Different Perspective
Not all audiences trust the same figures; relevance matters.
