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“When you are truly interested in other people, you will learn what they are interested in and if they have a need for your product. If they like you, and most people like folks who take an interest in them, they'll help you find people who do need what you have to sell, even if they don't.” quote by Zig Ziglar
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“When you are truly interested in other people, you will learn what they are interested in and if they have a need for your product. If they like you, and most people like folks who take an interest in them, they'll help you find people who do need what you have to sell, even if they don't.”

Zig Ziglar

About This Quote

Source Speech: Sales Training Seminar, Zig Ziglar, 1990s

Showing genuine curiosity about others reveals their interests and needs, leading them to support and refer your product.

In simple terms: Being truly interested in people uncovers their needs and earns referrals.

Key Takeaway

Cultivate authentic interest to build trust and referrals.

Themes

relationship building sales trust referrals

Mood

engaging trustful

Type

motivational practical

When to use this quote

  • networking events
  • client meetings
  • cold calls
  • online outreach

Key Concepts

empathy needs analysis social proof

Questions to Reflect On

  • How can you ensure your curiosity is authentic?
  • What signals show someone is open to being helped?
A Different Perspective

If interest feels insincere, people may sense it and disengage.

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