Business Quote by Ann Handley
““Your customers don't buy your product to do your company a favor,” Eghbal said. “They're doing it because your product makes their lives better. So if you want to sell something, you need to explain how you're helping them.””
About This Quote
Source Article: Content Marketing Strategies, 2021
Customers purchase because the product improves their lives, not out of loyalty to the company.
In simple terms: Sell benefits, not favors.
Key Takeaway
Focus on how you help customers.
Themes
marketing
customer focus
value
Mood
strategic
analytical
Type
persuasive
business
When to use this quote
- product launch
- sales pitch
- customer outreach
Key Concepts
value proposition
customer-centric selling
Questions to Reflect On
- How can you demonstrate real benefit?
- What proof do you provide?
A Different Perspective
Overemphasis on benefits can ignore product flaws.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
