Customer Quote by Clayton M. Christensen

“To get the most benefit from a segmentation strategy, marketers must focus on why consumers buy, not what they buy or who they are.…

— Greg Thain

“Thirty thousand new consumer products hit store shelves each year. Ninety percent of them fail. Why? We’re using misguided market-segmentation practices. For instance, we…

— Harvard Business School Press

“Segmentation: Retailers cannot segment consumers to the degree that manufacturers do and, as a consequence, must favour broader rather than pointed positionings.”

— Greg Thain

“The common approach for manufacturers to the art of segmentation is to slice and dice a large target market into subgroups of homogeneous consumer…

— Greg Thain

“Segmentation is really about meeting some needs very strongly, even at the expense of others, which a retailer cannot afford to do. For example,…

— Greg Thain

“in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may be targeted…

— Herb Sorensen

In our perform agenda, segmentation is one of our key strategic priorities. Segmentation is about deploying the right go-to-market channel to the right customers…

— Alain Dehaze

Take some time to play around with segmentation. If you can pinpoint your best and worst customers it's well worth the time.

— Des MacHale

“Value-based segmentation combined with event-driven marketing, to give customers the right product marketing at the right time, can increase performance by another five times…

— Mark Jeffery

“Customers rarely know what they want until they don't get it.”

— William Vaughn

Market segmentation s a natural result of the vast differences among people

— Anonymous

“as customers form routines around a product, they come to depend upon it and become less price-sensitive.”

— Nir Eyal