Quote by William Vaughn

“A lot of times, people don't know what they want until you show it to them”

— Steve Jobs

We must learn what customers really want, not what they say they want or what we think they should want.

— Eric Ries

“Fundamentally, customers do not want choice; they just want exactly what they want.”

— B. Joseph Pine II

Customers can't always tell you what they want, but they can always tell you what's wrong.

— Carly Fiorina

“People don’t know what they want until you show it to them.”

— Walter Isaacson

“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to…

— Steve Jobs

“The number one reason most people don't get what they want is that they don't know what they want.”

— T. Harv Eker

“Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to…

— Walter Isaacson

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to…

— Walter Isaacson

“Until you understand your customers - deeply and genuinely - you cannot hope to serve them”

— Rasheed Ogunlaru

“If you don’t know why you’d buy from you, neither will your customers.”

— Frank Sonnenberg

“Do you work hard to attract new customers but do little to keep them?”

— Frank Sonnenberg