Marketing Quote by Mark Jeffery

“need‐based segmentation is to understand the needs of customers and why they choose a company, whereas value‐based segmentation has to do with which specific…

— Gert Laursen

In our perform agenda, segmentation is one of our key strategic priorities. Segmentation is about deploying the right go-to-market channel to the right customers…

— Alain Dehaze

“To get the most benefit from a segmentation strategy, marketers must focus on why consumers buy, not what they buy or who they are.…

— Greg Thain

Market segmentation is the single, most powerful tool in the marketing managers arsenal.

— Leigh Cowan

“Using flawed segmentation schemes, they often introduce products that customers don’t want, because they aim at a target that is irrelevant to what customers…

— Clayton M. Christensen

“The common approach for manufacturers to the art of segmentation is to slice and dice a large target market into subgroups of homogeneous consumer…

— Greg Thain

“capabilities to find trends and to understand and segment audiences based on user attributes, media consumption habits, and more. Many large corporations with complex…

— Chuck Hemann

“They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing becomes an…

— Harvard Business School Press

Take some time to play around with segmentation. If you can pinpoint your best and worst customers it's well worth the time.

— Des MacHale

Market segmentation s a natural result of the vast differences among people

— Anonymous

“There are three essential approaches for analytic marketing: (1) propensity models predict likelihood to purchase, (2) market basket analysis provides actionable association rules (answering…

— Mark Jeffery

“The power of the data-driven marketing approach is that the 15 essential metrics define the ROMI, which justifies future marketing investments (Chapter 5 and 9).”

— Mark Jeffery