Quote by Mark Jeffery

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

A brand should strive to own a word in the mind of the consumer.

— Al Ries

“Build a valuable brand by branding what is valuable about you.”

— Ryan Lilly

“It is no longer a matter of IF you have a personal brand--it is a question of “How is it working for you?” Does…

— Susan C. Young

“First make your business itself a brand and then every product you create will be accepted as a brand.”

— Amit Kalantri

A brand is a person’s gut feeling about a product, service or organization

— Marty Neumeier

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you…

— Kevin Plank

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

“Successful brand management depends on a continually updated understanding of consumers’ needs and wants in a product category. This”

— Greg Thain

“When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is…

— Amber Hurdle

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young