Quote by Mark Jeffery

“customer loyalty survey—specifically, that 53 percent of B2B customer loyalty is a product of how you sell, not what you sell.”

— Matthew Dixon

“Customer equity. Relationship marketing to build customer equity. Examples include exclusive offers for loyal customers, executive events in B2B, reward cards, and so on.”

— Mark Jeffery

B2B does not mean boring marketing.

— Beth Comstock

“In a freemium or free-trial business model, you have both users (not paid) and customers (paid), and you should track churn for both groups…

— Alistair Croll

“What Are Each Segment’s Distribution Channel Preferences? A distribution channel, or sales channel, is a company’s means of reaching and selling to customers. For…

— Victor Cheng

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and…

— Beth Comstock

“a measure of “declining sales” certainly points to a problem, but “revenue churn”—specifically, how many customers canceled contracts—tells management where to intervene.”

— Orit Gadiesh

“Discord is their business model.”

— a CNN journalist

Our customers do not differentiate between channels, and now, neither will we.

— Karen Katz

One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't…

— William Fung

I've never been in the enterprise where your customers are your partners. It was always, you had customers, and you had partners.

— Diane Greene

We're probably one of the few Internet dot-com B2Bs business-to-business companies that have improved their bottom line.

— David Steward