Business Quote by Mark Jeffery

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

Marketing is a necessary part of the creative process.

— Paula Scher

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It…

— Peter Drucker

“What is marketing? It’s the art of finding buyers for products and services at a profit.”

— Rob Burns

“Marketing is the art and science of creating need. You can reach out to people to do this, but it’s far more effective to…

— Alan Weiss

Perhaps the most important marketing step any business can take is to discover a way to be different.

— John Jantsch

“You have to have a good marketing and business strategy, but this is not enough. You need sound work processes that monitor all marketing…

— Mark Jeffery

“One problem with the discipline of marketing is that everyone knows enough about it to make suggestions, but most don’t know enough to offer…

— Eric M. Jackson

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these…

— Clayton Christensen

Marketing is designed to bring people into something.

— Sue Naegle

“Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of…

— Marc de Swaan Arons

“The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and…

— Ryan Holiday