About Quote by Clayton Christensen

“companies need to figure out what jobs customers want to get done and how they measure success in getting a job done before they…

— Anthony Ulwick

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life…

— Gad Saad

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

— Peter Drucker

“Most important, though, is the flow of the thought process: understand the marketing business problem you are trying to solve and the questions you…

— Mark Jeffery

“Only after knowing what jobs customers are trying to get done and what outcomes they are trying to achieve are companies able to systematically…

— Anthony Ulwick

“Marketing is the art and science of creating need. You can reach out to people to do this, but it’s far more effective to…

— Alan Weiss

“Predictable marketing requires an understanding of the circumstances in which customers buy or use things. Specifically, customers—people and companies—have “jobs” that arise regularly and…

— Clayton M. Christensen

“How can we walk away from requirements that we know to be true to pursue something that we think will help?” It turns out…

— Ben Horowitz

Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all…

— Bhavish Aggarwal

“I didn't know it at the time, but what I was doing here included two keys to running a successful business: knowing your customer…

— Sophia Amoruso

“creating more work is one of the most effective marketing techniques of all.”

— Ryan Holiday

“As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for…

— Marty Cagan