Best Quote by Clayton Christensen
“A sustaining innovation makes better products that you can sell for better profits to your best customers.”
About This Quote
Sustaining innovation improves products, boosting profits and satisfying core customers.
In simple terms: Improving existing products increases profit.
Key Takeaway
Focus on incremental enhancements for loyal customers.
Themes
business
innovation
profitability
Mood
strategic
pragmatic
Type
business
insight
When to use this quote
- market analysis
- customer feedback loops
- R&D investment
Key Concepts
strategy
product development
Questions to Reflect On
- How can you balance sustaining and disruptive ideas?
- What value do core customers provide?
A Different Perspective
May overlook disruptive opportunities.
