Geoffrey Moore

The increasing presence of cloud computing and mobile smart phones is driving the digitization of everything across both consumer and enterprise domains.…

— Geoffrey Moore

When you are incubating new ideas, "Don't put all your eggs in one basket" is very good advice. But when you are…

— Geoffrey Moore

Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't…

— Geoffrey Moore

The danger is to cling to comfort and custom at a time when events demand breaking away from both. But it is…

— Geoffrey Moore

To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will…

— Geoffrey Moore

We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.

— Geoffrey Moore

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

— Geoffrey Moore

Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your…

— Geoffrey Moore

Marketing has long known how to exploit fads and how to develop trends.

— Geoffrey Moore

The single greatest business opportunity that is now emerging in the global marketplace is the ability to analyze digital log data to…

— Geoffrey Moore

The most common misunderstanding of disruptive innovations is to overestimate their impact in the short term and underestimate it in the long…

— Geoffrey Moore

The only way an established enterprise can dramatically increase its stock price is by adding a net new high-growth earnings engine to…

— Geoffrey Moore

Sustaining innovation is the lifeblood of any enterprise. It is the time when we capitalize upon, and recover from, all the disruptive…

— Geoffrey Moore

If you ask why start-ups outperform established enterprises when it comes to catching the next wave, the answer is that they are…

— Geoffrey Moore

Try to learn as fast as you can from the wizards and then steal what you can appropriate from them and use…

— Geoffrey Moore

A technology becomes truly disruptive when it drives the marginal cost of something that used to be scarce and expensive to approach…

— Geoffrey Moore

The biggest problem is typically overly ambitious expectations combined with undercapitalization.

— Geoffrey Moore

Sustaining innovations are the key to consistent performance, whereas disruptive innovations are the key to dramatic changes in power.

— Geoffrey Moore

To fix the business, to bring it back to health, you must assimilate enough of the disruptive innovation to modernize the operating…

— Geoffrey Moore

Without big data, you are blind and deaf and in the middle of a freeway.

— Geoffrey Moore

Systems are corporate funded mechanisms for increasing efficiency; programs are user funded mechanisms for increasing effectiveness. Programs should generally be charged back…

— Geoffrey Moore

The first mistake is believing that transformational initiatives can be accomplished through normal channels and means. This cannot be done because there…

— Geoffrey Moore

As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream…

— Geoffrey Moore