Aggression Quote by Geoffrey Moore
“To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resent your intrusion and do everything they can to shut you out.”
About This Quote
Source Book: Crossing the Chasm, Geoffrey Moore, 1991
Entering a market dominated by incumbents invites hostility and defensive tactics.
In simple terms: New entrants face strong resistance.
Key Takeaway
Plan strategic entry.
Themes
competition
market entry
strategy
Mood
strategic
determined
Type
business
marketing
When to use this quote
- product launch
- startup growth
- sales outreach
Key Concepts
Disruption
incumbent defense
Questions to Reflect On
- What unique value can you offer?
- How will you mitigate pushback?
A Different Perspective
Incumbents may adapt and block entry.
![“I think at the moment we did not even want to break the seal [on the inner chamber of the tomb of Tutankhamen], for a feeling of intrusion had descended heavily upon us... We felt that we were in the presence of the dead King and must do him reverence, and in imagination could see the doors of the…” quote by Howard Carter](https://sms4smile.com/quotes/img-quotes/0d9/howard-carter-27604_break_i-think-at-the-moment-we-did-not-even-wa_166704.jpg)
![“Now they [the Powers] have started the aggression, and the extinction of our nation is imminent. If we just fold our arms and yield to them, I would have no face to see our ancestors after death. If we must perish, why not fight to the death?” quote by Empress Dowager Cixi](https://sms4smile.com/quotes/img-quotes/947/empress-dowager-cixi-68177_after-death_now-they-the-powers-have-started-the-agg_53275.jpg)
