Amazon Quote by Geoffrey Moore
“A technology becomes truly disruptive when it drives the marginal cost of something that used to be scarce and expensive to approach zero. Thus, it used to be to deploy software at scale, you had to fund a data center, buy a set of servers, storage, and networking gear, build an in-house IT management capability, and buy an expensive stack of enabling software before you could even get started. Now you can get all that from Amazon or Microsoft on a pay-as-you-grow model.”
About This Quote
Source Article: Crossing the Chasm, 2014
Disruption occurs when technology makes a once‑expensive resource virtually free, enabling scale without heavy upfront costs.
In simple terms: Tech lowers costs, enabling scale.
Key Takeaway
Leverage cloud services to reduce capital barriers.
Themes
technology
disruption
cost reduction
cloud computing
Mood
forward‑looking
analytical
Type
technology
business
When to use this quote
- startup scaling
- IT budgeting
- software deployment
- enterprise migration
Key Concepts
economies of scale
pay‑as‑you‑grow
digital transformation
Questions to Reflect On
- What risks arise from cloud reliance?
- How to mitigate vendor lock‑in?
A Different Perspective
Reliance on third‑party platforms can create dependency.
