Associates Quote by Geoffrey Moore
“The most common misunderstanding of disruptive innovations is to overestimate their impact in the short term and underestimate it in the long term. Another common misunderstanding is to associate disruptive with good.”
About This Quote
Source Book: Crossing the Chasm by Geoffrey Moore, 1991
People often misjudge disruptive tech: they think it will change everything quickly, but its real power unfolds over decades, and they also assume it is always beneficial.
In simple terms: Disruptive tech is often misunderstood in timing and moral value.
Key Takeaway
Assess long‑term impact, not just hype.
Themes
innovation
technology
strategy
misconception
time
ethics
Mood
cautious
analytical
strategic
Type
insightful
critical
analytical
When to use this quote
- product launch
- investment decisions
- policy planning
- market analysis
Key Concepts
disruption
adoption curves
value creation
risk assessment
Questions to Reflect On
- How do you balance excitement with realistic timelines?
- When might a disruptive innovation be harmful?
A Different Perspective
Short‑term hype can mask necessary patience and due diligence.
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