Associates Quote by Geoffrey Moore

The increasing presence of cloud computing and mobile smart phones is driving the digitization of everything across both consumer and enterprise domains. It is…

— Geoffrey Moore

When you are incubating new ideas, "Don't put all your eggs in one basket" is very good advice. But when you are seeking to…

— Geoffrey Moore

Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't pay for…

— Geoffrey Moore

The danger is to cling to comfort and custom at a time when events demand breaking away from both. But it is also foolish…

— Geoffrey Moore

To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resent your…

— Geoffrey Moore

We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.

— Geoffrey Moore

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

— Geoffrey Moore

Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers…

— Geoffrey Moore

Marketing has long known how to exploit fads and how to develop trends.

— Geoffrey Moore

The single greatest business opportunity that is now emerging in the global marketplace is the ability to analyze digital log data to trace digital…

— Geoffrey Moore

The only way an established enterprise can dramatically increase its stock price is by adding a net new high-growth earnings engine to its existing…

— Geoffrey Moore

Sustaining innovation is the lifeblood of any enterprise. It is the time when we capitalize upon, and recover from, all the disruptive change prior.…

— Geoffrey Moore