Customer Quote by Geoffrey Moore
“Marketing has long known how to exploit fads and how to develop trends.”
About This Quote
Source Book: Crossing the Chasm by Geoffrey Moore, 1991
Marketing leverages fleeting fads and cultivates lasting trends to shape consumer behavior.
In simple terms: Marketing turns short trends into lasting trends.
Key Takeaway
Identify and nurture emerging trends.
Themes
marketing
trendsetting
consumer behavior
Mood
strategic
analytical
Type
business
insight
When to use this quote
- product launches
- brand campaigns
- social media strategies
Key Concepts
diffusion of innovation
market dynamics
Questions to Reflect On
- How can you differentiate a fad from a sustainable trend?
- What signals indicate a trend’s longevity?
A Different Perspective
Trends can be unpredictable and may not sustain.
