Buying Quote by Geoffrey Moore

“As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream - which, to some degree, will alwasy be a dream.” quote by Geoffrey Moore — Download Open image

“As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream - which, to some degree, will alwasy be a dream.”

Geoffrey Moore

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Buying Degrees Dream Dreams Easy Groups Hard Please Sells Visionaries

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Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

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Marketing has long known how to exploit fads and how to develop trends.

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