Corporate Quote by Geoffrey Moore

“Systems are corporate funded mechanisms for increasing efficiency; programs are user funded mechanisms for increasing effectiveness. Programs should generally be charged back to users, systems should never be. Allocating corporate overhead to the operating units is simply a mistake.”

Geoffrey Moore

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Corporate Effectiveness Efficiency Mechanism Mistake Overhead Productivity Program Should Units Users

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Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

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Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers…

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Marketing has long known how to exploit fads and how to develop trends.

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The single greatest business opportunity that is now emerging in the global marketplace is the ability to analyze digital log data to trace digital…

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The most common misunderstanding of disruptive innovations is to overestimate their impact in the short term and underestimate it in the long term. Another…

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The only way an established enterprise can dramatically increase its stock price is by adding a net new high-growth earnings engine to its existing…

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Explore all 23 Geoffrey Moore quotes

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