Skip to content

Basis Quote by Clayton Christensen

“The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product.” quote by Clayton Christensen
Download Open image
“The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product.”

Clayton Christensen

About This Quote

Focusing on perfecting disruptive tech to match established quality drives up launch costs and delays market entry.

In simple terms: Trying to out‑quality incumbents makes a venture costly.

Key Takeaway

Prioritize speed and differentiation over perfect parity.

Themes

innovation cost management market entry

Mood

pragmatic strategic

Type

business advisory

When to use this quote

  • product launch
  • fundraising
  • strategic planning

Key Concepts

disruptive technology quality competition lean startup

Questions to Reflect On

  • How can you test core value without full polish?
  • What minimal features prove market fit?
A Different Perspective

Balancing quality and speed is challenging.

3.5 out of 5 (8 ratings)

More by Clayton Christensen

Explore all 166 Clayton Christensen quotes

More Basis quotes

Browse all 352 Basis quotes