Basis Quote by Clayton Christensen
“The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product.”
About This Quote
Focusing on perfecting disruptive tech to match established quality drives up launch costs and delays market entry.
In simple terms: Trying to out‑quality incumbents makes a venture costly.
Prioritize speed and differentiation over perfect parity.
Themes
Mood
Type
When to use this quote
- product launch
- fundraising
- strategic planning
Key Concepts
Questions to Reflect On
- How can you test core value without full polish?
- What minimal features prove market fit?
Balancing quality and speed is challenging.