Business model Quote by Clayton Christensen
“The personal computer was a disruptive innovation relative to the mainframe because it enabled even a poor fool like me to have a computer and use it, and it was enabled by the development of the micro processor. The micro processor made it so simple to design and build a computer that IB could throw in together in a garage. And so, you have that simplifying technology as a part of every disruptive innovation. It then becomes an innovation when the technology is embedded in a different business model that can take the simplified solution to the market in a cost-effective way.”
About This Quote
Source Book: The Innovator’s Dilemma, Clayton M. Christensen, 1997
Disruptive innovations start with simple, affordable technology that later reshapes markets through new business models.
In simple terms: Simple tech can become a market-changing force when paired with a clever business model.
Key Takeaway
Focus on creating simple tech and innovative business models.
Themes
innovation
technology
business models
disruption
Mood
entrepreneurial
strategic
Type
business
technology
When to use this quote
- Launching a startup
- designing low-cost hardware
- restructuring industry supply chains
Key Concepts
Microprocessor
garage invention
market entry strategy
Questions to Reflect On
- What simple technologies could become disruptive today?
- How can existing firms adopt disruptive models?
A Different Perspective
Success depends on timing and market readiness.
