Skip to content

Business Quote by Marty Cagan

““As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for our business. However, a very large component of what is meant by works for our business is that there is a real market there (large enough to sustain a business), we can successfully differentiate from the many competitors out there, we can cost‐effectively acquire and engage new customers, and we have the go‐to‐market channels and capabilities required to get our product into the hands of our customers.””

Marty Cagan

3.4 out of 5 (6 ratings)

More by Marty Cagan

Explore all 5 Marty Cagan quotes

More Business quotes

Browse all 38,995 Business quotes