“In the model I'm describing, it is management's responsibility to provide each product team with the specific business objectives they need to tackle. The difference is that they are now prioritizing business results, rather than product ideas. And, yes, it… — Marty Cagan Copy Share Image
“that every product needs a single, accountable product manager, who is responsible for the product definition (the combination of product requirements and user experience… — Marty Cagan Copy Share Image
“In the model I'm describing, it is management's responsibility to provide each product team with the specific business objectives they need to tackle. The… — Marty Cagan Copy Share Image
“If the first time your developers see an idea is at sprint planning, you have failed. We need to ensure the feasibility before we… — Marty Cagan Copy Share Image
“As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for… — Marty Cagan Copy Share Image
“Many teams get into a lot of grief with the concept of a minimum viable product (MVP) because on the one hand we are… — Marty Cagan Copy Share Image
