Business Quote by Gert Laursen
““need‐based segmentation is to understand the needs of customers and why they choose a company, whereas value‐based segmentation has to do with which specific customers a company must focus on to retain their earnings.””
About This Quote
Source Business article or textbook on marketing segmentation
Explains two segmentation approaches: one focuses on customer needs, the other on profitability and retention.
In simple terms: Need vs. value segmentation.
Key Takeaway
Choose segmentation that aligns with business goals.
Themes
marketing
strategy
customer analysis
Mood
analytical
practical
Type
business
educational
When to use this quote
- product launch
- customer retention planning
- market research
Key Concepts
segmentation
value creation
customer needs
Questions to Reflect On
- Which segmentation fits your current market?
- How to balance need and value focus?
A Different Perspective
Value‑based may overlook emerging needs.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)