Business Quote by Gert Laursen

“Value-based segmentation combined with event-driven marketing, to give customers the right product marketing at the right time, can increase performance by another five times…

— Mark Jeffery

In our perform agenda, segmentation is one of our key strategic priorities. Segmentation is about deploying the right go-to-market channel to the right customers…

— Alain Dehaze

“To get the most benefit from a segmentation strategy, marketers must focus on why consumers buy, not what they buy or who they are.…

— Greg Thain

Market segmentation s a natural result of the vast differences among people

— Anonymous

“Using flawed segmentation schemes, they often introduce products that customers don’t want, because they aim at a target that is irrelevant to what customers…

— Clayton M. Christensen

“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative…

— Alexander Osterwalder

“capabilities to find trends and to understand and segment audiences based on user attributes, media consumption habits, and more. Many large corporations with complex…

— Chuck Hemann

It's not enough to create value, you have to interpret the value for your prospects and customers so that they can feel the value…

— Nido R Qubein

Market segmentation is the single, most powerful tool in the marketing managers arsenal.

— Leigh Cowan

Value-first is a perception. If your customer does not perceive it as value, then it's not very valuable.

— Jeffrey Gitomer

“The Value Proposition is the reason why customers turn to one company over another. It solves a customer problem or satisfies a customer need.…

— Alexander Osterwalder

For businesses to be successful, they need to constantly ask the question: how can we provide value to our customers? At the end of…

— Eli Broad