Business Quote by Gert Laursen
““If a business, for instance, has built its market position on being the cheapest, it stands to reason that intense focus will be on the optimization of internal processes.””
About This Quote
Source Book: Business Strategy, 2015
A low‑price market position forces a company to continuously optimize internal processes.
In simple terms: Cheapest focus drives process optimization.
Key Takeaway
Focus on efficiency to stay competitive.
Themes
strategy
pricing
operations
competition
Mood
analytical
pragmatic
Type
strategic
business.
When to use this quote
- manufacturing
- retail
- software services
- logistics
- startup scaling
Key Concepts
cost leadership
process improvement
market positioning
Questions to Reflect On
- How can you balance cost leadership with quality?
- What processes benefit most from optimization?
A Different Perspective
Over‑optimizing can erode quality and brand perception.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)