Customer satisfaction Quote by Gert Laursen

“extensive set of surveys with potential customers,”

— Madhavan Ramanujam

“Surveys can be effective, assuming you’ve done enough customer development already to know what questions to ask. The challenge with surveys is finding people…

— Alistair Croll

Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can…

— John Mackey

“A true Net Performance Score will take into account many aspects of a typical customer engagement.”

— Pearl Zhu

“The most important attribute of a customer value proposition is its precision: how perfectly it nails the customer job to be done—and nothing else.”

— Mark W. Johnson

In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance... you thrive on that.

— Bill Gates

“Performance metrics are number in context, results related to the strategic goals of the business.”

— Pearl Zhu

“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.”

— Allan Dib

Everything is based on a simple rule: Quality is the best business plan, period.

— Steve Jobs

“The power of the data-driven marketing approach is that the 15 essential metrics define the ROMI, which justifies future marketing investments (Chapter 5 and 9).”

— Mark Jeffery

A satisfied customer is the best business strategy of all.

— Michael LeBoeuf

“companies need to figure out what jobs customers want to get done and how they measure success in getting a job done before they…

— Anthony Ulwick